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What is Chiropractic Care?

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Chiropractic care is a drug-free, non-invasive approach to overall wellness and healing that focuses on correcting issues with your musculoskeletal system. When performed by a licensed chiropractor, it can alleviate and even eliminate common problems such as:

  • Back Pain
  • Shoulder Pain
  • Neck Pain
  • Headaches
  • Sciatica
  • Knee Pain
  • Automobile Injuries
  • Sports Injuries
  • Arthritis
  • Body Aches

To treat your conditions and help reduce your pain, chiropractors use time-tested, hands-on techniques to adjust your spine, neck, back, and other joints throughout your body to restore proper function, mobility, and alignment. Once your body is in proper alignment, it functions optimally, leading to improved overall wellness and health.

Unlike some sports rehab clinics in The Garden State, chiropractors from NJ Sports Spine & Wellness work with you one-on-one to develop a personalized treatment plan that addresses your specific goals and needs relating to your pain and ability to live a normal life. Because our team takes a holistic approach to healthcare, we cover all aspects of your health and wellness when developing your chiropractic treatment plan. That way, we increase your chances of living a fulfilling life free of pain and worry about throwing your back out.

Chiropractor East Brunswick, NJ

What are the Benefits of Seeing a Chiropractor in East Brunswick, NJ?

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Seeing a chiropractor can quite literally change your life for the better. According to the American Chiropractic Association, in general, chiropractic therapy is a more effective solution for back pain than other treatments like addictive pain pills, surgeries, and yoga. When combined with services like physical therapy, occupational therapy, and acupuncture, chiropractic care may be the key you need to open the door to a pain-free life.

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Some of the many benefits of seeing a reliable, licensed chiropractor include the following:

 Back Pain Relief East Brunswick, NJ

Relief from Back Pain

Perhaps the most obvious reason to make an appointment with a chiropractor is for back pain relief. Some people only need to see a chiropractor when they have occasional back pain, such as when they wake up in the morning. Others, such as those who have been in serious car accidents, need regular chiropractic adjustments and therapies, which are often supplemented with techniques like physical therapy and acupuncture.

There are many causes of back pain that range from advanced conditions like having sciatica and herniated discs to everyday issues like poor posture and sleeping in a harmful position. Your chiropractor's job is to pinpoint the cause(s) of your back pain and build a customized plan to address your musculoskeletal conditions. Once that happens, pain relief follows shortly after.

At New Jersey Sports Spine & Wellness, we craft personalized chiropractic plans for every patient we treat, with the goal of avoiding harmful surgeries and addictive medicines.

 Lower Back Pain East Brunswick, NJ

Relief from Headaches

If you've never experienced a headache in your life, you're exceedingly rare. Just about every American will suffer from a headache at some point or another. For some, headaches only happen occasionally and are not much more than an annoyance. For others, headaches evolve into crippling migraines that can affect quality of life, ability to work, and much more.

If you find yourself digging into a bottle of Aspirin or something stronger when you have a headache, it might be time to visit an NJSSW chiropractor.

Neck Pain East Brunswick, NJ

Improved Sleep

Do you wake up in the morning feeling like you didn't sleep a wink the previous night? Do you have to take sleep aides like Ambien in order to drift off to dreamland? If you have chronic back pain, getting a full night's rest is easier said than done. From misaligned spines to improper sleeping posture, your chiropractor in East Brunswick can use manipulation therapy and other techniques to boost blood flow and align your vertebrae, so your body can heal itself and help you rest better.

Knee Pain East Brunswick, NJ

Reduced Anxiety and Stress

One of the best things about seeing your chiropractor is that when your session is over, you often feel great. The pain relief feels phenomenal. When you're not in pain, you have a more positive outlook on life, and often enjoy better sleep, blood pressure, and even sexual relations. It makes sense, then, that chiropractic care has been shown to help reduce stress and anxiety, which promotes relaxation and improved mental health.

Relief For Sciatica East Brunswick, NJ

Athletic Performance

At NJ Sports Spine & Wellness, we work with a long list of athletes who suffer from sports injuries and other problems that can manifest from being active. For professional athletes, having a trustworthy chiropractor to care for them is needed for their careers. But you don't have to be a pro athlete to benefit from chiropractic care. Ordinary people that enjoy active lifestyles can reap tremendous rewards through chiropractic care, such as improved range of motion and relief from compressed discs.

Whether you enjoy impromptu games of tag football or simply want to play with your kids, seeing a chiropractor can help you be healthy and active without fighting back, neck, and joint pain. That's especially true when chiropractic therapy is used in conjunction with acupuncture, physical therapy, or occupational therapy.ies and addictive medicines.

Pain And Spine Management East Brunswick, NJ

Common Chiropractic Techniques

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Your NJ Sports Spine & Wellness chiropractor in East Brunswick may use a range of techniques to restore function and alignment in your body. Some of the most common techniques our chiropractors use include:

  • Mobilization: This chiropractic strategy uses gentle movements to help restore joint functionality and proper spinal alignment.
  • Manipulation: Spinal manipulation uses controlled force and gravity to correct spinal issues and restore healthy alignment.
  • Electrical Stimulation: With this therapy, electrical currents are used to stimulate your muscles and help heal injuries faster.
  • Soft Tissue Therapy: This type of massage and other hands-on techniques relieve muscle tension while providing pain relief and promoting soft tissue health.
  • Trigger Point Therapy: With this therapy, the targeted use of pressure is used to release tension and improve functionality across specific areas of your body.
  • Ultrasounds: High-frequency sound waves can break up plaque and help stimulate your body's natural healing processes for injuries and wounds.

Reclaim Your Active Life with Physical Therapy and Chiropractic Care

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Life has a habit of being unexpected. Sure, some surprises only hurt your bank account, like last-minute renovations in your home. But severe incidents, like car accidents, can inflict physical injuries that cause you long-term pain. These problems, like neck and back injuries, affect many Americans daily. Even worse, many hardworking people turn to risky surgeries and addictive pain medications, only to find themselves deep in a hole that seems impossible to get out of.

If you suffer from serious range-of-motion issues or you're in chronic pain, it's important to know that you have treatment choices. You don't have to put your health at risk to relieve your pain. One of the most successful non-invasive treatments offered for pain is physical therapy. The main goal of physical therapy is to restore movement and function to patients affected by illness, injury, or disability.

Physical therapists work with patients of all ages and abilities, from children to elderly adults, to help them overcome physical limitations and improve their quality of life. At NJ Sports Spine & Wellness, our physical therapists help treat a wide range of conditions, from neck pain and spinal cord injuries to back pain and arthritis.

Once our PTs have made headway, they will often use our chiropractic therapy to provide the patient with more relief. Having the option of both chiropractic and physical therapy is often very effective, because your chiropractor in East Brunswick can address nerve irritation and joint dysfunction while your physical therapist helps retrain your musculoskeletal system, allowing your body to heal faster.

Some of the biggest benefits of using physical therapy along with chiropractic care include:

  • Restoring Mobility After Injury, Surgery, or Illness
  • Developing Flexibility and Strength for Physical Activities
  • Safe Relief from Chronic Pain
  • Improved Spine and Joint Health
  • Enhanced Knowledge of Your Body and How to Prevent Injuries
Back Treatment East Brunswick, NJ
Herniated Disk Treatment East Brunswick, NJ

Engage in Activities of Daily Living with Occupational Therapy and Chiropractic Therapy

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Occupational therapy, or OT, is to help patients of all ages and abilities engage in activities of daily living, or ADL. Often, that means helping patients reclaim the ability to continue working, going to school, accomplishing day-to-day tasks, or other activities common to daily living.

Occupational therapy can benefit individuals going through many conditions, such as traumatic brain injuries, strokes, spinal cord injuries, autism spectrum disorders, developmental delays, and chronic pain. The end goal of occupational therapy is to help patients achieve the maximum level of independence and participation in their daily lives. If pain, discomfort, weakness, fatigue, or fear prevent you from participating in activities you love, an OT from NJ Sports Spine & Wellness could become the MVP of your wellness journey.

To give our patients the most complete pain relief and recovery options, our doctors and practitioners will often lean on the expertise of both a physical therapist and a chiropractor in East Brunswick. By working together, your PT, OT, and chiropractor can provide you with a comprehensive approach to total-body functionality, from your spine and joints to your mind and range of motion.

Some of the most common benefits of using OT with chiropractic care include:

  • Chronic Pain Relief
  • Improvement of Both Physical and Mental, Emotional, or Developmental Disabilities
  • Improved Development of Fine Motor Skills
  • Better Spine and Musculoskeletal Health
  • Help with Sensory Processing Disorders
  • Much More
Back Pain Specialist Near Me East Brunswick, NJ

Boost Self-Healing Processes with Acupuncture and Chiropractic Care

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Acupuncture boosts your body's functions and helps improve its ability to heal through anatomic site stimulation - usually called acupuncture points or acupoints. To stimulate these points, acupuncturists at NJ Sports Spine & Wellness insert fine, sterile needles into your skin. Most patients don't feel any pain as needles are applied. Typically, needles are left in the skin up to 30 minutes. After your session, it's normal to feel incredibly relaxed.

While some practitioners still adhere to traditional philosophies, modern acupuncturists take an integrative approach to the therapy. Today, professional acupuncturists use these techniques to stimulate your body's natural healing and pain-fighting processes. When coupled with personalized care from a chiropractor in East Brunswick as well as physical or occupational therapy, you can find real relief from the physical and emotional roadblocks holding you back. Some of the most reported benefits of acupuncture treatment include:

  • Back, Neck, and General Pain Relief
  • Improved Digestion and Relief from IBS and Acid Reflux
  • Relief from Menstrual Cramps
  • Treatment for Allergies and Asthma
  • Enhanced Blood Flow
  • Much More

During an acupuncture session, you may feel a slight sensation of warmth or tingling at the needle's site of insertion. Generally speaking, acupuncture is painless and perfectly safe for you to consider. In fact, many practitioners and doctors recommend combining acupuncture with other treatment options like chiropractic adjustments.

Though acupuncture and chiropractic therapies come from different origins, both include non-invasive, holistic, and gentle approaches that don't require drugs to work. They also both facilitate total-body healing by addressing the underlying causes of your symptoms - not just the symptoms themselves.

Because acupuncture is known to release endorphins and improve blood flow, having a session prior to a chiropractic adjustment can be very beneficial. That's because, after acupuncture, your muscles are less stiff, more relaxed, and easier to adjust effectively. Over time, as you combine acupuncture and chiropractic therapy, you'll benefit from less inflammation and less pain as you heal from injuries or musculoskeletal conditions. That same truth applies to patients who undergo serious chiropractic adjustments.

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Trust the NJ Sports Spine & Wellness Difference

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At NJ Sports Spine & Wellness, our staff consists of licensed and highly-trained professionals, including specialists focusing on:

  • Pain Management
  • Sports Medicine
  • Chiropractic Therapy
  • Physical Therapy
  • Occupational Therapy
  • Acupuncture

Every member of our team believes that the path to wellness and a pain-free life begins with customized treatment plans that cater to your needs and body. Unlike some chiropractors in East Brunswick, we do not treat on-the-surface symptoms with one-size-fits-all therapies. We do not rely on powerful pain medications to mask your pain or invasive surgeries that require weeks of recovery. Instead, we address the root causes of your pain so that we can help you live the happy, healthy life you're craving.

To achieve that goal, we'll conduct an in-depth evaluation to learn about your medical history. We'll also perform diagnostic tests and speak with you one-on-one to get a better sense of your needs. From there, we'll recommend the therapies that can give you a new lease on life and be there for every milestone you hit.

If you're fed up of living with the limits of pain and lack of mobility, we're here to help you break free. Contact our office today to get started.

Chiropractor East Brunswick, NJ

Latest News in East Brunswick, NJ

East Brunswick BOE Gives Community Update On Superintendent Search

The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year. EAST BRUNSWICK, NJ – The East Brunswick Board of Education recently gave the community an update on the superintendent search.The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year, with an effective date of February 2026.In a brief message, Board President Heather Guas thanked the community for participating in focus groups and community-wid...

The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year.

EAST BRUNSWICK, NJ – The East Brunswick Board of Education recently gave the community an update on the superintendent search.

The new superintendent will step into the shoes of Victor Valeski, who announced his retirement earlier this year, with an effective date of February 2026.

In a brief message, Board President Heather Guas thanked the community for participating in focus groups and community-wide surveys, saying local “voices have helped shape a clear and thoughtful leadership profile that reflects the priorities and values of our East Brunswick community.”

“We are grateful for the time, insights, and care you brought to this process. Your voice was heard, and your input truly matters. It ensures that the search for our next superintendent is guided by what matters most to our students, families, staff, and community—and that the final selection will reflect our continued deep commitment to the strong traditions of excellence in academics, athletics, and the arts, while advancing a future that supports the success and well-being of every learner in the East Brunswick Public Schools,” Guas said.

The BOE had earlier approved the appointment of Hazard Young Attea Associates (HYA) to lead the superintendent search. Four search firms had applied, and the Board interviewed all four firms. The BOE zeroed in on HYA, as it has more experience in identifying quality education executives than any other firm in the industry, having assisted Boards with successful selections in more than 1,600 searches with student enrollment ranging from less than 500 students to upwards of 640,00 students.

William Adams, Monica Browne, and Stacey McNally-Adams will serve as lead consultants for the East Brunswick search.

The candidate application and recruitment process is currently on, with an application deadline set for Aug. 1. The tentative start date for the new superintendent is Dec. 1.

East Brunswick's affordable housing plan includes Brunswick Square Mall

EAST BRUNSWICK – The Brunswick Square Mall, the site of a yeast factory for Anheuser Busch and a former bus depot could all be sites for affordable housing under a plan approved by the Township Council.The three sites could help the township satisfy its goal to provide 296 affordable housing uni...

EAST BRUNSWICK – The Brunswick Square Mall, the site of a yeast factory for Anheuser Busch and a former bus depot could all be sites for affordable housing under a plan approved by the Township Council.

The three sites could help the township satisfy its goal to provide 296 affordable housing units over the next 10 years.

The three major sites are:

Only a portion of the site is targeted for residential development with the number of family rental units to be determined "in discussion with the developer to achieve a mutually beneficial plan."

The plan says that it is "anticipated" the redevelopment plan will be prepared to reflect the mixed-use development with an affordable housing component.

The site is adjacent to Arisa's existing multi-family project where 63 apartments have already been constructed, including 20 affordable units, as part of a previous round of affordable housing goals.

The plan calls for the housing on the site to be 100% affordable with townhouses and stacked flats.

The township acquired the property through foreclosure in 1998.

The plan also originally called for 30-50 affordable units on the 6.8-acre tract that houses the Eighteen Lumberyard, Plaza Hill medical office building and township-owned property on Route 18 and Arthur Street, but that proposal has been dropped.

Planner Kate Keller told the Council that the site "is no longer considered to present a realistic opportunity at this time and will be replaced."

One option, which has not been formalized, would potentially be Ferris Farms on Cranbury Road where 30 townhomes have already been proposed.

Email: sloyer@gannettnj.com

Susan Loyer covers Middlesex County and more for MyCentralJersey.com. To get unlimited access to her work, please subscribe or activate your digital account today.

Another restaurant is closing at Brunswick Square Mall amid redevelopment plans

EAST BRUNSWICK – A popular family-friendly site, Red Robin is set to close on June 22.As reported in March, Red Robin is closing up to 70 locations in the next five years due to financial challenges and a strategy to improve overall business performance. The first 10 to 15 closures are expected this year.But the township's Red Robin closure has more to do with redevelopment plans than with the corporation's closure plans.According to Maurice Zekaria, owner of Paramount Realty, he asked Red Robin to terminate the le...

EAST BRUNSWICK – A popular family-friendly site, Red Robin is set to close on June 22.

As reported in March, Red Robin is closing up to 70 locations in the next five years due to financial challenges and a strategy to improve overall business performance. The first 10 to 15 closures are expected this year.

But the township's Red Robin closure has more to do with redevelopment plans than with the corporation's closure plans.

According to Maurice Zekaria, owner of Paramount Realty, he asked Red Robin to terminate the lease.

The restaurant, located next to Barnes and Noble inside the Brunswick Square Mall on Route 18, opened on Aug. 7, 2017. Most recently, Bar Louie, the restaurant next door to Red Robin, abruptly shut its doors in March.

"That was all part of our plan," Zekaria said, noting the restaurant still had several years left on the lease. "That was not their plan. That was my plan. We negotiated a settlement of termination so that they can leave early. We needed their space. We needed the Bar Louie space which we got back thankfully. We need all these spaces to do what we want with the redevelopment of the mall. We asked them and worked out an early termination."

It is a coincidence that Red Robin is looking to close stores as part of their own restructuring plan, Zekaria said.

While Red Robin company has not released a list of specific locations on the chopping block, New Jersey has 12 Red Robin locations with three in the Central Jersey area − East Brunswick, South Plainfield and Woodbridge. The South Plainfield and Woodbridge sites do not appear to be closing at this time.

Shutting the underperforming restaurants, which had store-level operating losses of $6 million, will help the chain reinvest in the system and pay down debt.

Red Robin's total revenues for 2024 are $1.25 billion, a decrease of $54.5 million when compared to 2023, according to a February earnings release. Red Robin's net loss was $77.5 million in 2024, compared to a net loss of $21.2 million in 2023, the company said.

In April, Red Robin announced a leadership transition with then-President/CEO G.J. Hart to step down and then-Chairman David A. Pace appointed as his successor.

The future of the mall is bright, said Mayor Brad Cohen, when asked about the Red Robin closure.

"The area is under redevelopment and there is a greater plan to redefine the retail and entertainment at the mall," Cohen said. "We are certain that when announced, folks will be very happy."

In March, the East Brunswick Township Council designated Brunswick Square Mall and neighboring properties as a condemnation redevelopment area. The designation is part of a larger plan to revitalize the Route 18 corridor, Cohen said.

Paramount Realty, owner of the 754,299-square-foot mall built in 1973, had requested the township to consider it for redevelopment, Cohen said. They purchased the site in November 2023.

The township plans to transform the area into a hub for recreation, entertainment, and services.

Besides the mall itself, the redevelopment area includes standalone properties Olive Garden, Firestone Complete Auto Care service center and Habit Burger, as well as a one-story retail building, which is home to a pawn/cash for gold shop, pharmacy and cigar store.

email:cmakin@gannettnj.com

Cheryl Makin is an award-winning feature, news and education reporter forMyCentralJersey.com, part of the USA Today Network. Contact: Cmakin@gannettnj.com or@CherylMakin. To get unlimited access, please subscribe or activate your digital account today.

East Brunswick NJ School Year Calendar 2025-2026

EditorMaureen BerzokContactTAPintoEast BrunswickYour Neighborhood News Online...

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TAPintoEast BrunswickYour Neighborhood News Online

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East Brunswick NJ School Year Calendar 2025-2026

By TAPinto East Brunswick

Published June 16, 2025 at 1:00 AM

EAST BRUNSWICK, NJ - Start planning now! The East Brunswick Public Schools have released the 2025/26 school year calendar. See attached!

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Major East Brunswick Roads Get Summer Makeover Under County Safety Program

Each roadway will be protected under a 5-year moratorium on non-emergency excavations to preserve pavement quality and public safety. MIDDLESEX COUNTY, NJ — Middlesex County is making significant strides toward its Vision Zero goal—eliminating all traffic-related fatalities and serious injuries—through its 2025 Road Resurfacing Program.Under this program, several East Brunswick roads will be paved, resurfaced and repaired this summer.The County will repair nearly 40 roadways and public areas across 19...

Each roadway will be protected under a 5-year moratorium on non-emergency excavations to preserve pavement quality and public safety.

MIDDLESEX COUNTY, NJ — Middlesex County is making significant strides toward its Vision Zero goal—eliminating all traffic-related fatalities and serious injuries—through its 2025 Road Resurfacing Program.

Under this program, several East Brunswick roads will be paved, resurfaced and repaired this summer.

The County will repair nearly 40 roadways and public areas across 19 municipalities, improving safety, reducing long-term maintenance costs, and enhancing the quality of life for residents and visitors who travel on County roads.

Here are the East Brunswick roads under repair this summer:

Led by the Middlesex County Department of Transportation, the initiative is grounded in data-driven assessments of traffic patterns, road conditions, and infrastructure needs. It includes resurfacing key roadways, park roads, and parking lots as part of the County’s comprehensive Vision Zero Action Plan.

“Maintaining and modernizing our infrastructure is essential to delivering on our promise of safe, efficient, and accessible roadways,” Middlesex County Commissioner Director Ronald G. Rios said.

“The 2025 resurfacing program is a direct investment in public safety and quality of life—one that supports economic activity and ensures our transportation network is ready to meet current and future demands.”

Middlesex County Commissioner Charles Kenny, Chair of the Transportation Committee said the upgrades not only improve the driving experience but also extend the lifespan of roadways and reduce the need for future repairs.

Following resurfacing, each roadway will be protected under a five-year moratorium on non-emergency excavations to preserve pavement quality and public safety.

All public utilities and property owners were given a 45-day window from April 17, 2025, to complete any planned underground work prior to paving. Once a road is resurfaced, no non-emergency work will be permitted without express authorization from the County Engineer and Director of Public Works.

This infrastructure project supports Middlesex County’s broader Vision Zero strategy, which includes public education campaigns like “60 to Zero”— a new initiative targeting distracted driving, the region’s leading cause of traffic fatalities. To learn more about the Vision Zero Action Plan or take the safety pledge, visit discovermiddlesex.com/VisionZero.

To learn more about Middlesex County’s initiatives and infrastructure investments, visit middlesexcountynj.gov.

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