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Advanced Knee Pain Treatment in Wachovia, NJ

Are you experiencing knee pain symptoms such as popping, clicking, bone-on-bone grinding, achiness, or sharp stabs? You're not alone in this journey. Knee pain affects nearly 25% of adults in the United States, causing discomfort, swelling, and chronic pain that can hinder everyday activities like childcare, walking, and exercise. Shockingly, recent statistics from The American Academy of Family Physicians indicate a 65% increase in diagnosed knee pain cases.

In a world where invasive surgeries and prescription painkillers are often the default solutions, it's crucial to explore the effective non-invasive options that are available. These alternative treatments provide relief without the associated risks of surgery.

Today, many doctors still recommend invasive surgeries and prescription painkillers rather than exploring non-invasive options. While those treatments are needed in some circumstances, there are alternative treatments available that can help you overcome knee pain without needing to go under the knife.

NJ Sports Spine and Wellness' advanced knee pain treatment in Wachovia, NJ gives men and women suffering from knee pain hope. Instead of relying on surgery, our team of doctors and physical therapists use non-invasive, highly effective treatments to help heal prevalent conditions such as:

Service Areas

Arthritis

Soft tissue injury

ACL tears

MCL tears

Patella dislocation

Misalignment of the kneecap

Patella tendonitis

Jumper's knee

Osgood Schlatter's Disease

Knee

With the right treatment,

many people can reduce their pain and improve their function, allowing them to return to normal daily activities. Plus, by taking preventative measures and seeking prompt care from our team, it's possible to reduce your risk of developing chronic knee pain and other painful knee conditions. If you've been searching for a non-invasive way to eliminate knee pain and get back to an active life, your journey to recovery starts here.

Let's take a closer look at some of the knee pain treatments available at NJ Sports Spine and Wellness, which all serve as great alternatives to knee replacement surgery.

Physical Therapy:

Optimizing Musculoskeletal Health with Conservative Care

The field of Physical Therapy (PT) aims to rehabilitate individuals who have experienced injury, illness, or disability by restoring their mobility and function. Physical therapists cater to patients of various ages and capabilities, ranging from young athletes to senior citizens, in order to help them surpass physical limitations and improve their standard of living with advanced knee pain treatment in Wachovia, NJ.

At NJ Sports Spine and Wellness, our physical therapy program was founded on a patient-centric philosophy, where physical therapists work closely with patients to get a deep understanding of their goals, preferences, and capabilities. In doing so, they can create a tailor-made treatment strategy to address their unique knee pain with the goal of avoiding a knee replacement. Treatment may involve exercises that are therapeutic in nature and can include:

  • Joint mobilizations
  • Soft tissue mobilization using cupping
  • Graston technique
  • Soft tissue massage
  • Stretching of associated muscle groups

Joint Mobilization for Knee Pain

This unique knee pain solution involves physical therapists using skilled manual therapy techniques to help improve your joint range of motion while simultaneously reducing your knee pain.

During joint mobilization, a physical therapist applies targeted pressures or forces to a joint in specific directions to improve its mobility. The intensity of the force applied can vary, and it is adjusted based on the patient's comfort level. Joint mobilization is generally pain-free.

STM

Soft Tissue Mobilization (STM)

Soft Tissue Mobilization is a manual therapy technique that involves stretching and applying deep pressure to rigid muscle tissue. This helps to relax muscle tension and move fluids that are trapped in the tissues that cause pain and inflammation. This effective form of physical therapy is often used as an advanced knee pain treatment in Wachovia, NJ for treating knee strains, knee sprains, knee pain, and more.

Graston

The Graston Technique

The Graston Technique involves the use of handheld instruments to identify and break up scar tissue through specialized massage. During a Graston Technique session, physical therapists use convex and concave tools for cross-friction massage, which involves rubbing or brushing against the grain of the scar tissue. This process re-introduces small amounts of trauma to the affected area. In some cases, this process temporarily causes inflammation, which can actually boost the amount and rate of blood flow in the knee. This process helps initiate and promote the healing process so you can get back to a normal life.

Massage

Soft Tissue Massage

Soft tissue massage is a less intense form of massage than it's deep-tissue relative. Instead of focusing on slow and firm strokes to reach the deep layers of muscles and tissues, this massage technique uses a variety of pressures, depths, and durations. Soft tissue massage is helpful in alleviating different types of knee aches, pains, and injuries. Soft tissue massages can also help reduce stress, improve circulation, and promote relaxation.

Advanced Mechanics and Technology:

The Future of Knee Pain Therapy

While knee pain is a common symptom that affects millions of Americans every year, no two cases of knee pain are ever exactly alike. Some types of knee injuries require non-traditional solutions. At New Jersey Sports Spine and Wellness, we offer a range of treatments that leverage mechanics and technology to help patients recover from injuries while treating inflammation and pain as well as resolve the root cause of the pain.

AlterAlterG® Anti-Gravity Treadmill

The AlterG® Anti-Gravity Treadmill is equipped with NASA Differential Air Pressure (DAP) technology, which is a precise air calibration system that uses the user's actual body weight to enhance rehabilitation and training. By utilizing a pressurized air chamber, the AlterG allows patients and athletes to move without any pain or restrictions.

This advanced knee pain treatment in Wachovia, NJ uniformly reduces gravitational load and body weight up to 80% in precise 1% increments. The results can be incredible, with patients reporting benefits such as:

  • Restoring and building of knee strength
  • Restored range of motion in the knee
  • Better balance
  • Improved knee function
  • More

What Makes the AlterG® Anti-Gravity Treadmill So Effective?

The AlterG® Anti-Gravity Treadmill can monitor various metrics such as speed, gait pattern, stride length, and weight distribution. With real-time feedback and video monitoring, your rehabilitation team can promptly and accurately identify issues and pain points or monitor your progress throughout your knee pain rehabilitation journey.

One of the key benefits of this cutting-edge equipment is that it replicates natural walking and movement patterns without the artificial feel that hydrotherapy or harnesses create. This makes it an excellent choice for faster recovery after knee injuries or surgeries, as it allows for early mobilization while also preserving strength. Furthermore, it is ideal for sports recovery as athletes can use it for physical conditioning maintenance.

Advanced Knee Pain Treatment Wachovia, NJ
Advanced Knee Pain Treatment Wachovia, NJ

Low-Level Laser Therapy

Our advanced treatment modalities for knee pain include laser therapy, which harnesses the revolutionary power of light through photobiomodulation (PBM). LiteCureâ„¢ low-level laser therapy is available for acute and chronic types of knee pain and can be hugely beneficial when coupled with physical therapy, occupational therapy, chiropractic care, and sports recovery care.

Understanding Photobiomodulation (PBM)

PBM is a medical treatment that harnesses the power of light to stimulate the body's natural healing abilities. The photons from the light penetrate deep into the tissue and interact with mitochondria, which results in a boost in energy production. This interaction sets off a biological chain reaction that increases cellular metabolism. Utilizing low-level light therapy has been shown to:

  • Alleviate knee pain
  • Speed up tissue healing
  • Promote overall health and wellness
  • Expedite knee pain injury recovery
Advanced Knee Pain Treatment Wachovia, NJ

Exclusive Access to

Pain Management Professionals

At NJ Sports Spine & Wellness, we know that every patient requires a personalized approach to chronic knee pain and condition management. Sometimes, our patients need access to pain management professionals, who can offer relief in conjunction with physical therapy and other solutions like low-level laser therapy.

Two of the most common services we offer for pain management includes acupuncture which can assist in avoiding knee replacement surgery.

Acupuncture is a common treatment for knee pain that involves inserting thin needles into specific points in your knee. This ancient Chinese medicine has gained popularity in Western culture due to its effectiveness in treating various conditions with minimal side effects.

Acupuncture works by stimulating the nervous system to release various biochemicals, including endorphins and other neurotransmitters. The release of these chemicals helps to reduce inflammation, decrease pain perception, and improve overall blood circulation.

Multiple studies have shown that acupuncture can be effective in treating knee pain caused by a variety of conditions, including osteoarthritis and injuries related to physical activity like running. Acupuncture can also help reduce inflammation, improve muscle function, and decrease pain perception, making it a viable treatment on its own or as an addition to traditional treatment methods like physical therapy.

When undergoing acupuncture, a professional acupuncturist will insert thin needles into specific acupoints on the skin. These needles are left in place for roughly 20 to 30 minutes and may be gently stimulated for an enhanced effect. Patients might experience a slight tingle or warmth at the needle insertion site, but overall, acupuncture is considered a painless procedure.

Acupuncture has been a trusted and effective treatment option for thousands of years. The World Health Organization (WHO) recognizes acupuncture as a legitimate form of healthcare, and the National Institutes of Health (NIH) has even funded research studies to explore its efficacy for a range of medical conditions. To learn more about acupuncture for knee pain, contact NJSSW today.

Advanced Knee Pain Treatment Wachovia, NJ

Acupuncture

Acupuncture is a common treatment for knee pain that involves inserting thin needles into specific points in your knee. This ancient Chinese medicine has gained popularity in Western culture due to its effectiveness in treating various conditions with minimal side effects.

Acupuncture works by stimulating the nervous system to release various biochemicals, including endorphins and other neurotransmitters. The release of these chemicals helps to reduce inflammation, decrease pain perception, and improve overall blood circulation.

Multiple studies have shown that acupuncture can be effective in treating knee pain caused by a variety of conditions, including osteoarthritis and injuries related to physical activity like running. Acupuncture can also help reduce inflammation, improve muscle function, and decrease pain perception, making it a viable treatment on its own or as an addition to traditional treatment methods like physical therapy.

Advanced Knee Pain Treatment Wachovia, NJ

What Happens During Acupuncture Therapy for Knee Pain?

When undergoing acupuncture, a professional acupuncturist will insert thin needles into specific acupoints on the skin. These needles are left in place for roughly 20 to 30 minutes and may be gently stimulated for an enhanced effect. Patients might experience a slight tingle or warmth at the needle insertion site, but overall, acupuncture is considered a painless procedure.

Advanced Knee Pain Treatment Wachovia, NJ

Is Acupuncture Actually Effective for Knee Pain?

Acupuncture has been a trusted and effective treatment option for thousands of years. The World Health Organization (WHO) recognizes acupuncture as a legitimate form of healthcare, and the National Institutes of Health (NIH) has even funded research studies to explore its efficacy for a range of medical conditions. To learn more about acupuncture for knee pain, contact NJSSW today.

Avoid Knee Replacements with Advanced Knee Pain Treatment in Wachovia, NJ

Advanced Knee Pain Treatment Wachovia, NJ

When it comes to knee pain therapies and treatments, getting a knee replacement should be last on your list. Why put your body through such trauma if you haven't tried other non-invasive treatment options? Whether you're an athlete trying to work through a knee injury or you're over 65 and are dealing with osteoarthritis, NJ Sports Spine and Wellness can help.

It all starts with an introductory consultation at our office in Matawan or Marlboro. During your first visit, we'll talk to you about your knee pain symptoms, the goals you have in mind, and the advanced knee pain treatments available to you at our practice. From there, it's only a matter of time before you get back to a healthy, active lifestyle.

Every day you wait can worsen your knee condition. Contact us today and let our team help get you on the road to recovery and life with painful knees.

Latest News in Wachovia, NJ

SPOILERS AHEAD: Mariah Carey’s Christmas Setlist at Philadelphia’s Wells Fargo Center 2023

It'll feel like a true Christmas miracle in South Philadelphia on December 13, 2023. That's the night that the Queen of Christmas comes to town!Yes, Mariah Carey is bringing her Merry Christmas One And All! Tour to the Wells Fargo Center on Broad Street in South Philadelphia on Wednesday, December 13, 2023.Though, it seems like on concert day, there are a few last-minute questions that we always have, right?...

It'll feel like a true Christmas miracle in South Philadelphia on December 13, 2023. That's the night that the Queen of Christmas comes to town!

Yes, Mariah Carey is bringing her Merry Christmas One And All! Tour to the Wells Fargo Center on Broad Street in South Philadelphia on Wednesday, December 13, 2023.

Though, it seems like on concert day, there are a few last-minute questions that we always have, right?

What times does the concert ACTUALLY start and what will the setlist be?

So we did some digging on the web, and thanks to some X.com (Twitter) stalking and using resources like Setlist.fm, we think we've answered a lot of those questions.

Spoilers are ahead.

But! If you're wondering about what time the doors open, have parking questions or more for a show at the Wells Fargo Center, we've got that posted for you right here.

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OK! So we know that the show shows a 7:30 p.m. start time, but what time will Mariah hit the stage? It looks like Mariah will hit the stage around 8:30 p.m. that night.

All of these times, of course, are subject to change.

Some people like to be surprised at a concert, but I'm not one of them. I like to plan my bathroom breaks and bar trips during a concert. So I NEED to know what songs are coming up.

Here's what we think Mariah's setlist will be (of course, this too, is subject to change).

Sugar Plum FairyHark! The Herald Angels SingSanta Claus IS Coming to Town (Video)Oh Santa!

Christmas (Baby, Please Come Home)When Christmas ComesSleigh RideHere Comes Santa Claus (Right Down Santa Claus Lane)

KNOW BEFORE YOU GO: Mariah in Philly

Christmas Wrapping (Waitresses Cover)Silent NightJesus Born on This DayOne Child

Joy to The WorldChristmas Time Is in the Air AgainGod Rest Ye Merry Gentlemen (piano solo)

Always Be My Baby / Dreamlover / Honey / Heartbreaker / A No No / It’s a Wrap / Emotions / Make It Happen / Fly Like a BirdWe Belong TogetherHero

Encore:All I Want For Christmas Is You

N.J. banks get a Wells Fargo merger makeover

AP FILE PHOTONew paint, signs and furniture graced the lobbies of Wachovia branches this month—all in the name of Wells Fargo, which acquired the bank in a mega merger two years ago.Branches, now called stores, were converted to the Wells Fargo name in New Jersey and Delaware this month. New York and Connecticut will follow next month.Besides the name change, the financial services giant is trying to make its Wachovia customers feel at home by acting more like a community bank."It’s about giving t...

AP FILE PHOTO

New paint, signs and furniture graced the lobbies of Wachovia branches this month—all in the name of Wells Fargo, which acquired the bank in a mega merger two years ago.

Branches, now called stores, were converted to the Wells Fargo name in New Jersey and Delaware this month. New York and Connecticut will follow next month.

Besides the name change, the financial services giant is trying to make its Wachovia customers feel at home by acting more like a community bank.

"It’s about giving them a local feel with the power of a big bank behind them," said Lucia DiNapoli Gibbons, Wells Fargo’s Northern New Jersey regional president.

So far, the marriage with Wells Fargo has been a mixed experience for the Wachovia faithful. Dharmesh Patel of Somerset was making his second trip to the bank on a recent morning. His first visit was spent switching accounts, but then he ran into an issue with his ATM card.

"The old passwords don’t work with the new cards, so I had to come back again," he said. "They should tell people this instead of making them go back and forth."

The largest bank merger in U.S. history illustrates the difficulty of mixing two cultures under a single brand and appeasing customers who are tired of consolidation in the financial services industry.

"Mergers usually result in more complaints rather than pleasant surprises," said Ken Tumin, chief blogger for depositaccounts.com, which rates savings products from banks and credit unions. "I rarely see cases in which banks get larger and offer better deals for savers."

Nearly a decade ago, the same skepticism surrounded Wachovia when it swallowed First Union to become the fourth largest bank in the nation. The deal gave Wachovia, which was largely concentrated in the South, an immediate presence across the northeast.

As the Wachovia name was erased, some Wells Fargo customers have complained in blog posts about difficulty reaching call centers and debit cards that temporarily didn’t work.

Larry Blunt of Somerset said he has heard of other customers having problems. However, he said switching his debit card to Wells Fargo took just 10 minutes.

"They couldn’t get all the cards changed over right away, so some people’s cards work and some don’t, but I think it’s going to be a reasonable and well-run bank once everything is straightened out," he said.

Gibbons concedes there were a few minor glitches, but she said the initial problems were cleared up and the bank will apologize to customers who were inconvenienced. Wells Fargo also has hired another 250 bankers to assist customers in New Jersey. The bank now has 6,500 employees in the state and 313 "stores."

Wells Fargo offers a variety of packages that Wachovia did not, tailored to segments of customers such as students, employees of business customers, members of the military and first responders, she said.

The bank also offers portfolio management accounts that provide some services for free, such as online bill paying, checking or bonus rates on accounts, she said. Customers who already have free checking will be able to keep it.

"Our employees have more tools in their tool chest to meet clients’ financial needs," Gibbons said.

Tumin, of depositaccounts.com, said some changes are not for the better.

"With a lot of these acquisitions, some of the best features of the (acquired) banks are being dropped by the big banks," he said.

For example, last year, Wachovia—under Wells Fargo—began charging $2 a month for printing check images on monthly statements, he said. Previously, check images had been free.

Wells Fargo responds that customers who sign up for online statements can get check images they can print for free for up to 90 days.

The bank also lowered the interest rate available on Wachovia’s "Way2Save" program, which gave attractive interest rates to small savers. Wells Fargo said the action was taken because of a drop in interest rates, Tumin said. The bank also now charges a fee for new safe deposit boxes. They are still free for customers who already have them.

Alex Vass of Somerset said customers shouldn’t be worried about the switch to Wells Fargo because the bank has been his mortgage processor for 18 years.

"I know a lot of people are having problems, but this is a quality operation," he said. "I’ve been doing my mortgage with them for years and have never had a problem. It’ll work out for the best."

Wells Fargo has a tradition of supporting community groups and has selected art work for its stores with help from neighborhood groups. Customers also voted on which local charities would receive the most money from the bank this year. The Community Food Bank of New Jersey won the most votes and received a check this month for $30,000, according to Kathleen DiChiara, who heads the organization.

"They’re taking the right steps," she said. "Wachovia was wonderful because they did food drives and donated funds, and there is every indication it will continue under Wells Fargo."

Still, large banks are too impersonal to replicate the neighborhood bonds developed by community banks, said Gilles Gade, chairman of Cross River Bank in Teaneck. His one-branch institution has only 2,000 customers compared with 1.47 million in New Jersey alone for Wells Fargo.

"We call people by their first name when they come in the door, and some of our clients enjoy having coffee in the morning with the branch manager," Gade said. "That is something no big bank can implement for one reason: the turnover of their staff. Their people typically don’t last more than three years while a community bank might have some branch managers for 15 years."

Ana Matos, a Wells Fargo store manager in Elizabeth, would disagree. She said employees have a better career path with Wells Fargo than they did under Wachovia.

"Working for one of the largest banks in the United States allows me to be able to move up with the company because they promote from within," she said.

Staff writer Tiffani N. Garlic contributed to this report.

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No more banks? 'Banking deserts' spread at record rate in NJ

New Jersey had a net loss of 279 bank branches during the past three years, or 10% of its total, a report by the Federal Reserve Bank of Philadelphia found, in a move that increased the risk that customers won't have access to basic banking services.The consolidation picked up during the pandemic to an unprecedented pace, impacting customers not only in low-income neighborhoods, but also rural communities and suburban towns, the report said."Not all consumers would be able to adapt to the digital transformat...

New Jersey had a net loss of 279 bank branches during the past three years, or 10% of its total, a report by the Federal Reserve Bank of Philadelphia found, in a move that increased the risk that customers won't have access to basic banking services.

The consolidation picked up during the pandemic to an unprecedented pace, impacting customers not only in low-income neighborhoods, but also rural communities and suburban towns, the report said.

"Not all consumers would be able to adapt to the digital transformation at the same speed," said Lei Ding, community development research officer with the Philly Fed. "Some older people, some disabled people and low-income people may have some difficulty adjusting to this transition."

The Federal Reserve Bank of Philadelphia oversees some financial institutions for a region that includes nine counties in southern New Jersey, eastern and central Pennsylvania and Delaware.

'Difficult to get cash':NJ bank branch closings raise roadblocks for disabled people

It released its report this week as New Jerseyans adjust to a banking landscape that is changing rapidly. During the past decade, the Asbury Park Press has found the Garden State has seen the number of banking institutions operating there decline by one third and the number of branches decline by 24%.

Ding and his co-author, Alaina Barca, a community development research analyst at the Philly Fed, said banks in New Jersey, Pennsylvania and Delaware have been closing branches since the Great Recession in 2008, but the pace doubled during the pandemic — from an average of 105 branches a year between 2009 and 2019 to an average of 251 branches a year between 2019 and 2022.

The closures have left more New Jerseyans living in so-called banking deserts, increasing from nine South Jersey Census tracts in 2019 to 13 in 2022, the report said. A banking desert means there are no bank branches within two miles in an urban area, five miles in a suburban area and 10 miles in a rural area.

Real estate revolution:Why South Jersey beats North Jersey in ZIP codes with biggest, smallest home price rises

Among them: A neighborhood in Egg Harbor City in Atlantic County. In 2014, it had a Wells Fargo and OceanFirst branch within a five-mile radius. But both branches closed in 2020, creating what qualifies as a banking desert for a community of 4,246, according to the report.

"Low- and moderate-income individuals and businesses in banking deserts may face increased challenges in accessing retail products and services, limiting their opportunity to improve their financial health and accumulate wealth," the authors wrote.

Banks have said the foot traffic in some of their branches has fallen sharply as more consumers gravitate to digital banking, leaving little choice but to close them.

'This is how wars start':Does Central Jersey include both Ocean and Union counties?

But the branch consolidation has left elected officials seeking answers. In Ocean County, Commissioner Joseph Vicari said last year he met with New Jersey Banking and Insurance Commissioner Marlene Caride to try to reverse the tide, but was told banks are largely regulated by the federal government.

Banks growing in different ways:How OceanFirst Bank will use $42M Toms River headquarters to become more powerful

The authors of the Philly Fed report said some banks have created pop-up branches that can provide banking services to underserved communities. And federal regulators have made rules proposals that would change Community Reinvestment Act evaluations and incentivize banks to open new branches in deserts or retain existing branches in at-risk communities.

Michael L. Diamond is a business reporter who has been writing about the New Jersey economy and health care industry for more than 20 years. He can be reached at mdiamond@gannettnj.com.

TD Bank Names Gregory Carlisle Commercial Market President for South / Coastal New Jersey

CHERRY HILL, N.J., Oct. 26, 2022 – TD Bank, America's Most Convenient Bank®, announced it has appointed Gregory Carlisle as its Commercial Market President for South Jersey/Coastal New Jersey. He succeeds Robert Curley III, following his move to Regional President of the Pennsylvania and New Jersey Metro.In this role, Carlisle will lead the local Commercial and Small Business banking teams and customer portfolios throughout Monmout...

CHERRY HILL, N.J., Oct. 26, 2022 – TD Bank, America's Most Convenient Bank®, announced it has appointed Gregory Carlisle as its Commercial Market President for South Jersey/Coastal New Jersey. He succeeds Robert Curley III, following his move to Regional President of the Pennsylvania and New Jersey Metro.

In this role, Carlisle will lead the local Commercial and Small Business banking teams and customer portfolios throughout Monmouth, Ocean, Atlantic, Cape May, Gloucester, Salem, Cumberland, Camden and Burlington counties while partnering with TD's specialty business lending and consumer teams to expand client relationships in the market. Carlisle will also direct local TD sponsorship and community giving.

Carlisle is a 22-year veteran of the local Pennsylvania / New Jersey banking community. He joined TD Bank in 2014 as Regional Vice President of Gloucester/Cumberland/Salem counties, where he led his team to increase market shares in each county. In 2019, he won the coveted CEO WOW Award at TD Bank for Commercial Banking and in 2021 he and his team led TD SBA in total loan dollars funded.

“Greg is a trusted advisor to a large and diverse portfolio of local clients, and his extensive expertise and experience in commercial and small business banking will greatly enable TD’s continued growth in this key market," said Curley, Regional President for Pennsylvania and New Jersey Metro. "His balance between empathy and business acumen will position him well to lead one of TD's largest markets, including our bank's headquarters area."

Carlisle serves the community by volunteering on various nonprofit boards. Most recently, he held the position of Chief Volunteer Officer for the Gloucester County YMCA and he sits on the board of the Gloucester County Chamber of Commerce and serves on their Finance Committee.

Prior to joining TD, Carlisle built and managed commercial teams at financial institutions in the Mid-Atlantic including HSBC Bank, Washington Mutual/JP Morgan Chase, and Wachovia Bank (Wells Fargo). His commercial banking experience includes roles in small business, commercial mortgage, Commercial & Industrial lending, and global trade finance.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.

Media Contact:Catherine AcheyCatherine.Achey@TD.com

N.J. banks Wells Fargo, Chase, PNC Bank cut debit card rewards programs

New Jersey banking customers are slowly losing the benefits of swiping their debit cards at retailers, supermarkets and convenience stores.Three of the largest banks in the state have announced they are curtailing or eliminating rewards programs for debit card customers. Wells Fargo last week ended the program for new customers at its former Wachovia branches. The program also will be terminated for new customers at Wells Fargo branches on April 15.Wells Fargo joins Chase and PNC Bank in restricting or dropping their debit rewa...

New Jersey banking customers are slowly losing the benefits of swiping their debit cards at retailers, supermarkets and convenience stores.

Three of the largest banks in the state have announced they are curtailing or eliminating rewards programs for debit card customers. Wells Fargo last week ended the program for new customers at its former Wachovia branches. The program also will be terminated for new customers at Wells Fargo branches on April 15.

Wells Fargo joins Chase and PNC Bank in restricting or dropping their debit rewards programs. In early February, Chase closed its program to new customers and will eliminate it for existing customers in July. PNC Bank said its program will end in September for customers with free checking accounts.

"If you are a new bank customer, you are on the outside looking in," said Bill Hardekopf, CEO of LowCards.com and author of The Complete Credit Card Guidebook. "We are seeing part one of a two-part story here because Wells Fargo might follow Chase’s example of cutting off existing customers."

Chase, Wells Fargo and PNC are among the largest banks in New Jersey, controlling a combined market share of 24 percent of all bank deposits in the state, according to John E. McWeeney Jr., president of the New Jersey Bankers Association.

By using debit cards frequently, consumers can get rewards such as gift cards for use at retail stores, movie theaters, hotels and for car rentals.

Wells Fargo customers use their rewards to obtain gift cards at stores such as Target, Sears, CVS and Lowe’s as well as for movie tickets at AMC Theaters.

PREVIOUS COVERAGE:

Rewards programs are being changed as a result of the so-called Durbin Amendment contained in last summer’s banking overhaul law. The amendment will cap swipe fees — essentially a toll charge for using debit cards — that banks collect from merchants. The fee banks will earn on every transaction will drop to 12 cents, down from an average of 44 cents, consumer advocates said.

Wells Fargo said it is halting new enrollments in its rewards program because of the "significant reduction of fees retailers pay banks for debit card transactions," said Fran Durst, a spokeswoman for Wells Fargo at its Northeast regional office in Summit.

"Current (debit) customers can rest assured they will continue to earn rewards," she said.

Chase plans to prorate the annual fee customers have already paid for their debit cards, according to Mike Fusco, a Chase spokesman.

The reduction in swipe fees, formally known as interchange fees, is part of the Dodd-Frank Wall Street Reform and Consumer Protection Act that was signed into law last year. The new swipe-card fees are scheduled to take effect in July.

Banking lobbyists have been working feverishly in Washington, D.C., to try to delay the new rules because they expect to lose billions of dollars in revenue from the changes.

Debit cards are used on payment networks controlled by credit card companies such as MasterCard and Visa. Merchants have been forced to pass along swipe charges to customers for years, according to Ed Mierzwinski, consumer program director for U.S. PIRG, a consumer advocacy group.

"The interchange system is anticompetitive, not transparent and non-negotiable for merchants," he said. "It has all of the attributes of a duopoly because merchants were unable to offer their customers discounts for using cash, and now they will be able to do that."

Banks will lose about $14 billion in revenue if they make only 12 cents on every transaction, said Odysseas Papadimitriou, chief executive of CardHub.com, a consumer website.

Banks will try to make up the lost revenue from swipe fees by requiring customers to maintain higher balances to receive free checking, increasing ATM fees or charging customers for online bill paying, Papadimitriou said.

"The more you can break down the product into multiple fees, the harder it is for customers to figure out how much they are paying," he said.

"Imagine going into Best Buy, and every TV was priced based on which channels you watched, how many hours you watched and what time of day. That’s what they are trying to do."

Editor's note: An earlier version of this story did not make clear that PNC Bank will end its program in September for customers with free checking accounts. Customers with other PNC checking accounts will continue to earn rewards.

More N.J. business news:

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