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Advanced Knee Pain Treatment in Cranbury, NJ

Are you experiencing knee pain symptoms such as popping, clicking, bone-on-bone grinding, achiness, or sharp stabs? You're not alone in this journey. Knee pain affects nearly 25% of adults in the United States, causing discomfort, swelling, and chronic pain that can hinder everyday activities like childcare, walking, and exercise. Shockingly, recent statistics from The American Academy of Family Physicians indicate a 65% increase in diagnosed knee pain cases.

In a world where invasive surgeries and prescription painkillers are often the default solutions, it's crucial to explore the effective non-invasive options that are available. These alternative treatments provide relief without the associated risks of surgery.

Today, many doctors still recommend invasive surgeries and prescription painkillers rather than exploring non-invasive options. While those treatments are needed in some circumstances, there are alternative treatments available that can help you overcome knee pain without needing to go under the knife.

NJ Sports Spine and Wellness' advanced knee pain treatment in Cranbury, NJ gives men and women suffering from knee pain hope. Instead of relying on surgery, our team of doctors and physical therapists use non-invasive, highly effective treatments to help heal prevalent conditions such as:

Service Areas

Arthritis

Soft tissue injury

ACL tears

MCL tears

Patella dislocation

Misalignment of the kneecap

Patella tendonitis

Jumper's knee

Osgood Schlatter's Disease

Knee

With the right treatment,

many people can reduce their pain and improve their function, allowing them to return to normal daily activities. Plus, by taking preventative measures and seeking prompt care from our team, it's possible to reduce your risk of developing chronic knee pain and other painful knee conditions. If you've been searching for a non-invasive way to eliminate knee pain and get back to an active life, your journey to recovery starts here.

Let's take a closer look at some of the knee pain treatments available at NJ Sports Spine and Wellness, which all serve as great alternatives to knee replacement surgery.

Physical Therapy:

Optimizing Musculoskeletal Health with Conservative Care

The field of Physical Therapy (PT) aims to rehabilitate individuals who have experienced injury, illness, or disability by restoring their mobility and function. Physical therapists cater to patients of various ages and capabilities, ranging from young athletes to senior citizens, in order to help them surpass physical limitations and improve their standard of living with advanced knee pain treatment in Cranbury, NJ.

At NJ Sports Spine and Wellness, our physical therapy program was founded on a patient-centric philosophy, where physical therapists work closely with patients to get a deep understanding of their goals, preferences, and capabilities. In doing so, they can create a tailor-made treatment strategy to address their unique knee pain with the goal of avoiding a knee replacement. Treatment may involve exercises that are therapeutic in nature and can include:

  • Joint mobilizations
  • Soft tissue mobilization using cupping
  • Graston technique
  • Soft tissue massage
  • Stretching of associated muscle groups

Joint Mobilization for Knee Pain

This unique knee pain solution involves physical therapists using skilled manual therapy techniques to help improve your joint range of motion while simultaneously reducing your knee pain.

During joint mobilization, a physical therapist applies targeted pressures or forces to a joint in specific directions to improve its mobility. The intensity of the force applied can vary, and it is adjusted based on the patient's comfort level. Joint mobilization is generally pain-free.

STM

Soft Tissue Mobilization (STM)

Soft Tissue Mobilization is a manual therapy technique that involves stretching and applying deep pressure to rigid muscle tissue. This helps to relax muscle tension and move fluids that are trapped in the tissues that cause pain and inflammation. This effective form of physical therapy is often used as an advanced knee pain treatment in Cranbury, NJ for treating knee strains, knee sprains, knee pain, and more.

Graston

The Graston Technique

The Graston Technique involves the use of handheld instruments to identify and break up scar tissue through specialized massage. During a Graston Technique session, physical therapists use convex and concave tools for cross-friction massage, which involves rubbing or brushing against the grain of the scar tissue. This process re-introduces small amounts of trauma to the affected area. In some cases, this process temporarily causes inflammation, which can actually boost the amount and rate of blood flow in the knee. This process helps initiate and promote the healing process so you can get back to a normal life.

Massage

Soft Tissue Massage

Soft tissue massage is a less intense form of massage than it's deep-tissue relative. Instead of focusing on slow and firm strokes to reach the deep layers of muscles and tissues, this massage technique uses a variety of pressures, depths, and durations. Soft tissue massage is helpful in alleviating different types of knee aches, pains, and injuries. Soft tissue massages can also help reduce stress, improve circulation, and promote relaxation.

Advanced Mechanics and Technology:

The Future of Knee Pain Therapy

While knee pain is a common symptom that affects millions of Americans every year, no two cases of knee pain are ever exactly alike. Some types of knee injuries require non-traditional solutions. At New Jersey Sports Spine and Wellness, we offer a range of treatments that leverage mechanics and technology to help patients recover from injuries while treating inflammation and pain as well as resolve the root cause of the pain.

AlterAlterG® Anti-Gravity Treadmill

The AlterG® Anti-Gravity Treadmill is equipped with NASA Differential Air Pressure (DAP) technology, which is a precise air calibration system that uses the user's actual body weight to enhance rehabilitation and training. By utilizing a pressurized air chamber, the AlterG allows patients and athletes to move without any pain or restrictions.

This advanced knee pain treatment in Cranbury, NJ uniformly reduces gravitational load and body weight up to 80% in precise 1% increments. The results can be incredible, with patients reporting benefits such as:

  • Restoring and building of knee strength
  • Restored range of motion in the knee
  • Better balance
  • Improved knee function
  • More

What Makes the AlterG® Anti-Gravity Treadmill So Effective?

The AlterG® Anti-Gravity Treadmill can monitor various metrics such as speed, gait pattern, stride length, and weight distribution. With real-time feedback and video monitoring, your rehabilitation team can promptly and accurately identify issues and pain points or monitor your progress throughout your knee pain rehabilitation journey.

One of the key benefits of this cutting-edge equipment is that it replicates natural walking and movement patterns without the artificial feel that hydrotherapy or harnesses create. This makes it an excellent choice for faster recovery after knee injuries or surgeries, as it allows for early mobilization while also preserving strength. Furthermore, it is ideal for sports recovery as athletes can use it for physical conditioning maintenance.

Advanced Knee Pain Treatment Cranbury, NJ
Advanced Knee Pain Treatment Cranbury, NJ

Low-Level Laser Therapy

Our advanced treatment modalities for knee pain include laser therapy, which harnesses the revolutionary power of light through photobiomodulation (PBM). LiteCureâ„¢ low-level laser therapy is available for acute and chronic types of knee pain and can be hugely beneficial when coupled with physical therapy, occupational therapy, chiropractic care, and sports recovery care.

Understanding Photobiomodulation (PBM)

PBM is a medical treatment that harnesses the power of light to stimulate the body's natural healing abilities. The photons from the light penetrate deep into the tissue and interact with mitochondria, which results in a boost in energy production. This interaction sets off a biological chain reaction that increases cellular metabolism. Utilizing low-level light therapy has been shown to:

  • Alleviate knee pain
  • Speed up tissue healing
  • Promote overall health and wellness
  • Expedite knee pain injury recovery
Advanced Knee Pain Treatment Cranbury, NJ

Exclusive Access to

Pain Management Professionals

At NJ Sports Spine & Wellness, we know that every patient requires a personalized approach to chronic knee pain and condition management. Sometimes, our patients need access to pain management professionals, who can offer relief in conjunction with physical therapy and other solutions like low-level laser therapy.

Two of the most common services we offer for pain management includes acupuncture which can assist in avoiding knee replacement surgery.

Acupuncture is a common treatment for knee pain that involves inserting thin needles into specific points in your knee. This ancient Chinese medicine has gained popularity in Western culture due to its effectiveness in treating various conditions with minimal side effects.

Acupuncture works by stimulating the nervous system to release various biochemicals, including endorphins and other neurotransmitters. The release of these chemicals helps to reduce inflammation, decrease pain perception, and improve overall blood circulation.

Multiple studies have shown that acupuncture can be effective in treating knee pain caused by a variety of conditions, including osteoarthritis and injuries related to physical activity like running. Acupuncture can also help reduce inflammation, improve muscle function, and decrease pain perception, making it a viable treatment on its own or as an addition to traditional treatment methods like physical therapy.

When undergoing acupuncture, a professional acupuncturist will insert thin needles into specific acupoints on the skin. These needles are left in place for roughly 20 to 30 minutes and may be gently stimulated for an enhanced effect. Patients might experience a slight tingle or warmth at the needle insertion site, but overall, acupuncture is considered a painless procedure.

Acupuncture has been a trusted and effective treatment option for thousands of years. The World Health Organization (WHO) recognizes acupuncture as a legitimate form of healthcare, and the National Institutes of Health (NIH) has even funded research studies to explore its efficacy for a range of medical conditions. To learn more about acupuncture for knee pain, contact NJSSW today.

Advanced Knee Pain Treatment Cranbury, NJ

Acupuncture

Acupuncture is a common treatment for knee pain that involves inserting thin needles into specific points in your knee. This ancient Chinese medicine has gained popularity in Western culture due to its effectiveness in treating various conditions with minimal side effects.

Acupuncture works by stimulating the nervous system to release various biochemicals, including endorphins and other neurotransmitters. The release of these chemicals helps to reduce inflammation, decrease pain perception, and improve overall blood circulation.

Multiple studies have shown that acupuncture can be effective in treating knee pain caused by a variety of conditions, including osteoarthritis and injuries related to physical activity like running. Acupuncture can also help reduce inflammation, improve muscle function, and decrease pain perception, making it a viable treatment on its own or as an addition to traditional treatment methods like physical therapy.

Advanced Knee Pain Treatment Cranbury, NJ

What Happens During Acupuncture Therapy for Knee Pain?

When undergoing acupuncture, a professional acupuncturist will insert thin needles into specific acupoints on the skin. These needles are left in place for roughly 20 to 30 minutes and may be gently stimulated for an enhanced effect. Patients might experience a slight tingle or warmth at the needle insertion site, but overall, acupuncture is considered a painless procedure.

Advanced Knee Pain Treatment Cranbury, NJ

Is Acupuncture Actually Effective for Knee Pain?

Acupuncture has been a trusted and effective treatment option for thousands of years. The World Health Organization (WHO) recognizes acupuncture as a legitimate form of healthcare, and the National Institutes of Health (NIH) has even funded research studies to explore its efficacy for a range of medical conditions. To learn more about acupuncture for knee pain, contact NJSSW today.

Avoid Knee Replacements with Advanced Knee Pain Treatment in Cranbury, NJ

Advanced Knee Pain Treatment Cranbury, NJ

When it comes to knee pain therapies and treatments, getting a knee replacement should be last on your list. Why put your body through such trauma if you haven't tried other non-invasive treatment options? Whether you're an athlete trying to work through a knee injury or you're over 65 and are dealing with osteoarthritis, NJ Sports Spine and Wellness can help.

It all starts with an introductory consultation at our office in Matawan or Marlboro. During your first visit, we'll talk to you about your knee pain symptoms, the goals you have in mind, and the advanced knee pain treatments available to you at our practice. From there, it's only a matter of time before you get back to a healthy, active lifestyle.

Every day you wait can worsen your knee condition. Contact us today and let our team help get you on the road to recovery and life with painful knees.

Latest News in Cranbury, NJ

Cranbury-based Innophos to be acquired for $932M

A year ago, in an interview with ROI-NJ, Innophos Chair and CEO Kim Ann Mink said she felt Innophos could become a billion-dollar company. Monday, she nearly got her wish.Cranbury-based Innophos — a global company that partners with clients to create essential ingredients and science-backed solutions for the food, health, nutrition and industrial markets — announced Monday morning that it is being acquired by ...

A year ago, in an interview with ROI-NJ, Innophos Chair and CEO Kim Ann Mink said she felt Innophos could become a billion-dollar company. Monday, she nearly got her wish.

Cranbury-based Innophos — a global company that partners with clients to create essential ingredients and science-backed solutions for the food, health, nutrition and industrial markets — announced Monday morning that it is being acquired by One Rock Capital Partners for $32 a share in cash in a transaction valued at approximately $932 million.

The offer price represents an 18% premium to the 30-trading day volume-weighted average closing share price of Innophos’ common stock ended Sept. 9, the last trading day prior to published market speculation regarding a potential transaction involving the company.

Innophos was valued at $722 million when Mink made her statement.

“After careful consideration and a thorough review of our strategic alternatives, including an outreach program to multiple potential financial and strategic partners over several months, the board determined that a sale to One Rock is in the best interest of all of our stakeholders,” Mink said in a statement.

“We remain confident that our transformational strategy is the right path forward for Innophos; however, executing on this strategy in an increasingly volatile macroeconomic and complex financial environment as a small-cap public company remains challenging and could take longer than initially expected. While we believe our long-term goals are achievable, we believe that the offer from One Rock is in the best interest of our stockholders, as it will deliver immediate and certain value. We believe this transaction represents a winning proposition for all of our stakeholders, including our employees and customers.”

The statement did not detail how or if Mink would continue with the company. She currently is one of just a handful of female CEOs for companies based in New Jersey.

According to Innophos and One Rock, the transaction will be financed through a combination of committed equity financing provided by affiliates of One Rock, as well as committed debt financing from several financial institutions.

The closing of the transaction is expected to occur in the first quarter of 2020, subject to stockholder and regulatory approvals and the satisfaction of customary closing conditions. Upon the completion of the transaction, Innophos will become a privately held company and shares of Innophos’ common stock will no longer be listed on any public market.

Mink joined Innophos in 2015 as CEO and president. Last year, she told ROI-NJ it was an opportunity too good to pass up.

“I saw an opportunity to implement structures and processes to strengthen the company’s foundation while focusing on operational and commercial excellence, safety, talent management, and to really pivot the company’s strategy to expand its focus beyond its historical roots in phosphates and capitalize on emerging opportunities,” she said.

The company has manufacturing operations across the U.S., Canada, Mexico and China, as well as a manufacturing plant and additional administrative site in East Hanover.

Mink said she intended for Innophos to become a $1.25 billion company by 2022.

“We are bringing our customers solutions to address their demands and, of course, capitalizing on industry trends,” she said then.

One Rock Managing Partner Tony Lee said Monday the company has a bright future.

“Innophos’ innovative ingredient solutions are used by world-leading brands across a wide range of attractive food, health, nutrition and industrial markets,” he said in a statement. “The company has a strong foundation and a transformative growth strategy.

“In drawing upon One Rock’s extensive experience, part of our goal is to maximize Innophos’ growth potential by continuing to expand its presence in high-growth food, health and nutrition markets, while further strengthening and optimizing its cash-generative core business. We look forward to working with Innophos to accomplish these goals and position the company for continued success.”

Penske hiring at new truck rental facility in Middlesex County

CRANBURY – Transportation services provider Penske Truck Leasing recently opened a brand-new, state-of-the-art facility in the township.It is the first ground-up build in the firm's South Plainfield district. The last new builds in the New York metro area for Penske happened in tandem in 2006 with the openings of its Parsippany and Bridgeport locations.Located at 2682 Route 130 North, the facility offers consumer and commercial truck rental, full-service truck leasing and contract truck fleet maintenance....

CRANBURY – Transportation services provider Penske Truck Leasing recently opened a brand-new, state-of-the-art facility in the township.

It is the first ground-up build in the firm's South Plainfield district. The last new builds in the New York metro area for Penske happened in tandem in 2006 with the openings of its Parsippany and Bridgeport locations.

Located at 2682 Route 130 North, the facility offers consumer and commercial truck rental, full-service truck leasing and contract truck fleet maintenance.

It is also outfitted with the company's proprietary fully digital and voice-directed preventive maintenance process and Penske digital experience solutions, which help customers leverage Penske technology as well as options related to onboard technology systems.

These include telematics, onboard cameras and ELDs, or electronic logging devices, that are used within commercial trucking to provide an accurate and simple means of keeping hours of service records that drivers and fleet operators are required by law to maintain.

“We’ve outgrown the South Brunswick facility by 10-fold in the past 30-years,” said Mike Duquette, New York Metro area vice president for Penske Truck Leasing, in a news release. “When we first opened, the location serviced nearly 200 vehicles out of two truck bays — now, three decades later, we service over 2,000 vehicles out of three truck bays; this new state-of-the-art facility was eminent. The expansion of business occurred due to significant market growth in the region and the unparalleled service provided by Penske technicians and the district team to retain and grow the business.”

Real estate:Here are the latest home sales in the Central Jersey market

Situated on 9.62 acres, the location is 22,995 square feet. It features five drive-thru bays with 10 service areas. There are also an additional 10 covered service areas hugging the facility, as well as an automated wash bay, and a full-service three lane fuel island.

Penske currently employs more than 40 associates at the new facility and is hiring truck technicians, fueler and wash bay attendants, customer service representatives and drivers locally and nationwide. For a list of open positions in the Cranbury area and at other Penske locations across North America, visit penske.jobs.

Penske Truck Leasing is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. Penske Truck Leasing operates approximately 373,000 vehicles and serves customers from more than 1,300 locations in North America, South America, Europe, Australia and Asia.

Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions.

Rockwood Capital Sells Courtyard by Marriott to Canon Hospitality

CRANBURY, NJ—Hunter Hotel Advisors brokered Rockwood Capital’s sale of the Courtyard by Marriott in Cranbury, NJ to Canon Hospitality Management.The hotel was built in 2001 and has 144 rooms. Amenities include a restaurant, indoor pool, fitness center and event rooms.Want to continue reading?Become a Free ALM Digital Reader.Once you are an ALM digital member, you’ll receive:*May exclude premium content Already have an account? ...

CRANBURY, NJ—Hunter Hotel Advisors brokered Rockwood Capital’s sale of the Courtyard by Marriott in Cranbury, NJ to Canon Hospitality Management.

The hotel was built in 2001 and has 144 rooms. Amenities include a restaurant, indoor pool, fitness center and event rooms.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at steve@statebroadcastnews.com.

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Cranbury School Eighth Graders Move On To High School

CRANBURY, NJ – More than 80 eighth grade students graduated the Cranbury School on June 18.Several hundred members of the community, including the family and friends of the students, filled the school’s gym for the ceremony.“We will never leave Cranbury,” Student Council President and graduating student Samuel Harshbarger said. “It will always be in our hearts.”Sign Up for FREE South Brunswick NewsletterGet local news you can trust in your inbox.This site...

CRANBURY, NJ – More than 80 eighth grade students graduated the Cranbury School on June 18.

Several hundred members of the community, including the family and friends of the students, filled the school’s gym for the ceremony.

“We will never leave Cranbury,” Student Council President and graduating student Samuel Harshbarger said. “It will always be in our hearts.”

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According to the program from the ceremony, the graduates were;

Ariba Ahmed, Paul W. Argiriou, Douglas John Avis, Collin Jacob Beatty, Ryan Benattar, Angelique Bencivenga, Carol Lily Ancier Berner, Alec Bobchin, Paul Mills Brennan and Ryan Michael Carrido.

Akhil Chennuru, Alexandrea Ciardella, Connor Jack Coffee, Samantha Cole, Emily Grace Coleman, Christopher John Coniglione, Bay Daily, Danielle Marie Danis, Kathryn DeMilt and Alexis Demola.

Erin Elizabeth Devine, Anthony Evidente, Emilia Ferrante, Evan T. Filion, Grace Forrest, Caroline Grace Gibson, Keith Jay Goldberg, Samuel James Harshbarger, Matthew Heilbronn and Dillion R. Howarth.

Amy S. Huang, Justin Huang, Tiffany Huang, Simon Seungmin Hwang, Sameer Jiten Joshi, Brenna Kennedy-Moore, Jeremy Kyle Kenny, Isabel Kinney, Alec John Korsah and Jillian Leigh Lehman.

Daniel Lin, Michael Lin, Holden James Livi, Sonal K. Mallick, Nisha Mani, Andrew David Markau, Liam Henry Massey, Megan Alicia Mavoides, Morgan Josephine Mavoides and Scott Hunter Mayers.

Jackson Tyler McCarthy, Jack McMahon, Daniel Patrick Mulligan, IV, Thomas Patrick Murray, Tucker Aidan Nichols, Gabriel Riley Nydick, Joseph Francis O’Donnell, Sarah Rose Pagano, Jillian Lee Palumbo and Aevyn Marie Peacock.

Juliette Petruso, Elijah Pettway, Sara Elyse Reilly, Emily Elizabeth Fournier Renz, Shannon Romaine, Elise Root, Brendan Rougas, Paul Russell, Aiden Lele Sarafin and Lillian Marie Schettini.

Gwenyth Schilling, Shane R. Spring, Andrew Mason Staples, John Francis Staples, Vladislav Stepanov, Kaitlin Stewart, Mitchell Jun Ming Tam, Rebecca Xue Tang, Julia Thomson, Andrew Jiahao Xie, Christina Pan Xu, Claire Crystal Xu and Tucker James Zullo.

The class of 2015 presented the school with a boulder, painted and signed by the class members.

Cranbury liquidator's warehouse is abuzz on Restock Tuesday

David Gard/For The Star-LedgerCRANBURY -- First there was Black Friday, a holiday devoted to shopping — or avoiding it. Then came Cyber Monday, the online equivalent.But what’s Restock Tuesday?David Gard/For The Star-LedgerCall it a holiday for the retail underworld, known as liquidation. It’s an emerging industry, built on what won’t sell in stores or on major Web sites, and it does its best business now through January. The worse retailers do, the better liquidators fair as they take on t...

David Gard/For The Star-Ledger

CRANBURY -- First there was Black Friday, a holiday devoted to shopping — or avoiding it. Then came Cyber Monday, the online equivalent.

But what’s Restock Tuesday?

David Gard/For The Star-Ledger

Call it a holiday for the retail underworld, known as liquidation. It’s an emerging industry, built on what won’t sell in stores or on major Web sites, and it does its best business now through January. The worse retailers do, the better liquidators fair as they take on the excess and sell it in online auctions.

Among the industry’s major distribution centers is a plain, square building in southern Middlesex County that’s situated among a sea of warehouses. The building, located in Cranbury Township, is one of six used by Liquidation Services Inc. to receive and ship its ever-changing stock.

Today, on Restock Tuesday, it was abuzz as workers zipped shrink-wrapped pallets of merchandise through the building in a merry-go-round of forklifts. All sorts of goods — from linens to bath tubs — came in, were sorted, tested and sold in online auctions.

Those who were picking up their lots today had a range of reasons for buying. Some were just consumers, searching for the best bargains. Others were reselling the products online. Lonnie Hailey, who drove up from Bear, Del., to claim a box of Guitar Hero games and equipment, had both purposes in mind.

“I’m investigating to see if this is viable to start a business,” said Hailey, who lost his job in computers. He’ll let his children use the games as he explores the idea.

Despite catching the attention of major retailers, that sort of liquidation is still a new idea. "There's not a lot of people that do exactly what we do," said Rob Caskey, a company vice president. "It's called the reverse supply chain."

Howard Davidowitz, a national expert on the retail industry, has another term for it: bad business. He doesn’t mean the liquidators are doing bad business, but the retailers who keep paper thin stocks — refusing to risk not selling all their merchandise.

“Who can blame them? Last year they got destroyed,” said the analyst, who is chairman of Davidowtiz and Associates Inc, a Manhattan-based retail consulting and investment banking firm.

This year, things aren’t much better, he said. Online and in-store sales have been horrible, and the weekend didn’t help much. Online went up 7 to 8 percent, but that’s only a small piece of the retail pie.

“In terms of brick and mortar, which is 96 percent of the business, it was not exciting,” he said. “Sales were down.”

That spells good news for the liquidators, which suddenly find themselves getting a rush of overstock products. But it won’t boost the retail bottom line; liquidation is equivalent to 1/100th of a percent of retail sales, Davidowitz said.

“That doesn’t mean that the people doing it are not doing gang-buster business,” he said. “I believe they are.”

That much is clear at the Cranbury company, which does most of its sales through the Web site www.liquidation.com. The overstock means about 20 truck-loads per day — twice the typical traffic.

“We’ll get that influx right into January,” said warehouse manager Jim Dalm, who was hired more than four years ago to setup the operation .

In the next six months, he anticipates renting more space to expand the warehouse by three-times the current size. “This company is growing phenomenally.”

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